Success rate for digital coupons in the U.S. 2024

Published by Statista Research Department, Sep 4, 2024

For 26 percent of online shoppers in the United States, digital coupons found on the internet only worked about 10 to 30 percent of the time, a 2024 survey showed. They worked 30 to 50 percent of the time for another 24 percent of shoppers.

Success rate of digital coupons found online by shoppers in the United States as of 2024

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Statistic: Success rate of digital coupons found online by shoppers in the United States as of 2024

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Source

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Release date

September 2024

Region

North America, United States

Survey time period

July 2024

Number of respondents

1,280 respondents

Age group

25-54 years

Method of interview

Online survey

Supplementary notes

According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."

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