According to a survey conducted by Rakuten Insight in South Korea in 2024, around 15 percent of female and 11 percent of male respondents stated that they used a family member's Subscription-Video-on-Demand (SVoD) or video streaming service subscription to still access such services while not having a subscription themselves. However, the majority of respondents reported that they simply did not access SVOD platforms at all if they did not hold their own subscription.
Subscription-Video-on-Demand (SVOD) service access methods by non-subscribers in South Korea as of June 2024, by gender
among people who were not subscribed to SVOD services
Method of interview
Online survey
Supplementary notes
Original question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc). If not, do you still use subscription video-on-demand or streaming service providers?"
The survey was conducted among 698 female and 1,1136 male respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 4, 2024). Subscription-Video-on-Demand (SVOD) service access methods by non-subscribers in South Korea as of June 2024, by gender [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1490426/south-korea-svod-access-by-non-subscribers-by-gender/
Rakuten Insight. "Subscription-Video-on-Demand (SVOD) service access methods by non-subscribers in South Korea as of June 2024, by gender." Chart. September 4, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1490426/south-korea-svod-access-by-non-subscribers-by-gender/
Rakuten Insight. (2024). Subscription-Video-on-Demand (SVOD) service access methods by non-subscribers in South Korea as of June 2024, by gender. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1490426/south-korea-svod-access-by-non-subscribers-by-gender/
Rakuten Insight. "Subscription-video-on-demand (Svod) Service Access Methods by Non-subscribers in South Korea as of June 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1490426/south-korea-svod-access-by-non-subscribers-by-gender/
Rakuten Insight, Subscription-Video-on-Demand (SVOD) service access methods by non-subscribers in South Korea as of June 2024, by gender Statista, https://www.statista.com/statistics/1490426/south-korea-svod-access-by-non-subscribers-by-gender/ (last visited November 22, 2024)
Subscription-Video-on-Demand (SVOD) service access methods by non-subscribers in South Korea as of June 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1490426/south-korea-svod-access-by-non-subscribers-by-gender/
