Subscription rate to SVoD services South Korea 2024, by age

Published by Statista Research Department, Sep 5, 2024

According to a survey conducted by Rakuten Insight in South Korea in 2024, around 75 percent of respondents aged between 25 and 34 years stated that they held subscriptions to one or more subscription-Video-on-Demand (SVoD) or video streaming service providers. This was the age group with the highest subscription rate, with the lowest being among the oldest age group. The overall subscription rate stood at about 63 percent.

Subscription rate to subscription-Video-on-Demand (SVoD) services in South Korea from June 2024, by age group

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Release date

September 2024

Region

South Korea

Survey time period

June 13 to 30, 2024

Number of respondents

5,002 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)"

Respondents count by age group was as follows:
16-24 years: 170
25-34 years: 782
35-44 years: 1,422
45-54 years: 1,504
55+ years: 1,124

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