Adoption of Generative AI by consumer goods and retail sectors in the U.S. 2024

Published by Daniela Coppola, Sep 4, 2024

A survey conducted in the United States in 2024 shows what are the phases of GenAI adoption that each consumer goods and retail companies are in. Almost 50 percent of them are in pilot mode, experimenting the tool without putting it officially to work yet. Around 20 percent are in the early stages of its usage and two percent of the companies have no plans to use it yet. 

GenAI adoption according to CIOs of consumer goods and retail companies in the U.S. in 2024

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Release date

July 2024

Region

United States

Survey time period

March 2024

Number of respondents

500 respondents*

Special properties

*US based CIOs

Supplementary notes

Respondents from industries of consumer products and retail, healthcare, life sciences, advanced manufacturing and mobility, tech media and telecom.

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Topics

Artificial intelligence in e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing Artificial intelligence use in media and entertainmentArtificial intelligence (AI) use in marketing in the UK
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