In 2023, eHarmony led the dating site market in the United States by aided brand awareness, with 48.91 percent among consumers. Tinder followed with 46.05 percent awareness, and Match.com reported 42.04 percent. Plenty of Fish and Bumble had awareness levels of 27.47 percent and 26.88 percent, respectively.
Aided brand awareness of selected dating sites in the United States 2023
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Latana. (July 2, 2024). Aided brand awareness of selected dating sites in the United States 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1490396/dating-site-brand-awareness-united-states/
Latana. "Aided brand awareness of selected dating sites in the United States 2023." Chart. July 2, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1490396/dating-site-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected dating sites in the United States 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1490396/dating-site-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Dating Sites in The United States 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1490396/dating-site-brand-awareness-united-states/
Latana, Aided brand awareness of selected dating sites in the United States 2023 Statista, https://www.statista.com/statistics/1490396/dating-site-brand-awareness-united-states/ (last visited December 23, 2024)
Aided brand awareness of selected dating sites in the United States 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1490396/dating-site-brand-awareness-united-states/