Leading dating sites by aided brand awareness in the UK 2023

Published by Statista Research Department, Sep 19, 2024

In 2023, Tinder led the dating site market in the United Kingdom by aided brand awareness, with 53.91 percent among consumers. eHarmony followed with 44.98 percent awareness, and Match.com and Plenty of Fish reported 36.11 percent and 34.83 percent, respectively.

Aided brand awareness of selected dating sites in the United Kingdom in 2023

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Release date

July 2024

Region

United Kingdom

Survey time period

2023

Number of respondents

40,000 respondents

Method of interview

Online survey

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Topics

Online dating worldwideMobile app usageOnline dating in the United StatesOnline dating in the NetherlandsOnline dating and matchmaking in China
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