In 2023, Estee Lauder led the skincare market in the United States, achieving an aided brand awareness of 48.34 percent among consumers. True Botanicals followed with 14.32 percent awareness, and Kiehl’s reported 9.85 percent.
Aided brand awareness of selected skincare brands in the United States in 2023
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Latana. (July 2, 2024). Aided brand awareness of selected skincare brands in the United States in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1490384/skincare-brand-awareness-united-states/
Latana. "Aided brand awareness of selected skincare brands in the United States in 2023." Chart. July 2, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1490384/skincare-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected skincare brands in the United States in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1490384/skincare-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Skincare Brands in The United States in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1490384/skincare-brand-awareness-united-states/
Latana, Aided brand awareness of selected skincare brands in the United States in 2023 Statista, https://www.statista.com/statistics/1490384/skincare-brand-awareness-united-states/ (last visited December 18, 2024)
Aided brand awareness of selected skincare brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1490384/skincare-brand-awareness-united-states/
