Frequency of digital coupon usage in the U.S. 2024

Published by Statista Research Department, Sep 4, 2024

Over half of U.S. online shoppers used digital coupons occasionally, according to a 2024 survey on digital coupon usage. Additionally, 22 percent of shoppers used a digital coupon almost every time they shopped online.

Share of online shoppers using digital coupons in the United States as of 2024, by frequency

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Source

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Release date

September 2024

Region

North America, United States

Survey time period

July 2024

Number of respondents

1,280 respondents

Age group

25-54 years

Method of interview

Online survey

Supplementary notes

According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."

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Statistics on " Digital coupons and deals in the United States "

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Overview

4

Use and discovery

8

Users

6

Mobile usage

5

Spotlight: Groupon

4

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Topics

Digital coupons and deals in the United StatesGrouponCoupon Market Trends in the United StatesRakutenDiscount grocery stores in the U.S.
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