In 2023, Pelikan led the pen market in Germany by aided brand awareness, with 75.29 percent among consumers. Faber-Castell followed with 70.31 percent awareness, and Stabilo and Edding reported 68.75 percent and 68.72 percent, respectively.
Aided brand awareness of selected pen brands in Germany in 2023
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Latana. (July 2, 2024). Aided brand awareness of selected pen brands in Germany in 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1490324/pen-brand-awareness-germany/
Latana. "Aided brand awareness of selected pen brands in Germany in 2023." Chart. July 2, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1490324/pen-brand-awareness-germany/
Latana. (2024). Aided brand awareness of selected pen brands in Germany in 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1490324/pen-brand-awareness-germany/
Latana. "Aided Brand Awareness of Selected Pen Brands in Germany in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1490324/pen-brand-awareness-germany/
Latana, Aided brand awareness of selected pen brands in Germany in 2023 Statista, https://www.statista.com/statistics/1490324/pen-brand-awareness-germany/ (last visited January 06, 2025)
Aided brand awareness of selected pen brands in Germany in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1490324/pen-brand-awareness-germany/
