Leading detergent brands by aided brand awareness in the UK 2023

Published by Statista Research Department, Sep 19, 2024

In 2023, Ariel led the detergent market in the UK, achieving an aided brand awareness of 84.98 percent among consumers. Fairy followed with 84.71 percent, and Dettol and Lenor reported 83.35 percent and 83.31 percent, respectively. Comfort, Persil, and Surf had awareness levels ranging from 82.99 percent to 82.55 percent.

Aided brand awareness of selected detergent brands in the United Kingdom in 2023

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Release date

July 2024

Region

United Kingdom

Survey time period

2023

Number of respondents

40,000 respondents

Method of interview

Online survey

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