iOS apps and games leading in-app events in the U.S. 2023
According to a study conducted in 2023 among the most popular iOS mobile apps available on the Apple App Store in the United States, 40 percent of mobile gaming and 30 percent of apps had special in-app events. In comparison, only five percent of gaming apps and one percent of all other apps reported promoting competitions as in-app events in the past year. Major updates were sponsored among 23 percent of apps, while only 11 percent of games gave notice of such in-app events to iOS users in the past year.
