According to a study conducted in 2023 among the most popular Android mobile apps available on the Google Play Store in the United States, 40 percent of apps conducted two or more A/B testings in the past year on the screenshots they displayed. A/B testings, also called as split testings, were not a popular App Store Optimization practice for testing what icons, videos, and feature graphics were more effective in onboarding users on the Google Play Store.
Split testing conducted on the most popular mobile apps in the Google Play Store in the United States in 2023, by frequency
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Split testing conducted on the most popular mobile apps in the Google Play Store in the United States in 2023, by frequency
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AppTweak. (April 10, 2024). Split testing conducted on the most popular mobile apps in the Google Play Store in the United States in 2023, by frequency [Graph]. In Statista. Retrieved May 01, 2025, from https://www.statista.com/statistics/1490294/us-google-play-ab-testing-frequency/
AppTweak. "Split testing conducted on the most popular mobile apps in the Google Play Store in the United States in 2023, by frequency." Chart. April 10, 2024. Statista. Accessed May 01, 2025. https://www.statista.com/statistics/1490294/us-google-play-ab-testing-frequency/
AppTweak. (2024). Split testing conducted on the most popular mobile apps in the Google Play Store in the United States in 2023, by frequency. Statista. Statista Inc.. Accessed: May 01, 2025. https://www.statista.com/statistics/1490294/us-google-play-ab-testing-frequency/
AppTweak. "Split Testing Conducted on The Most Popular Mobile Apps in The Google Play Store in The United States in 2023, by Frequency." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1490294/us-google-play-ab-testing-frequency/
AppTweak, Split testing conducted on the most popular mobile apps in the Google Play Store in the United States in 2023, by frequency Statista, https://www.statista.com/statistics/1490294/us-google-play-ab-testing-frequency/ (last visited May 01, 2025)
Split testing conducted on the most popular mobile apps in the Google Play Store in the United States in 2023, by frequency [Graph], AppTweak, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1490294/us-google-play-ab-testing-frequency/
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