Metadata update among leading Google Play apps in the U.S. 2023, by frequency

Published by Laura Ceci, Sep 4, 2024

According to a study conducted in 2023, 37 percent of the most popular Android apps and mobile games hosted on the Google Play Store for the United States market updated the screenshots on their description page twice or more times in the past year. In comparison, eight in 10 apps in the Google Play Stores did not update their titles, while 75 percent of apps did not update their icons.

App Store Optimization (ASO) metadata updates for the most popular mobile apps in the Google Play Store in the United States in 2023, by frequency

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Release date

April 2024

Region

United States

Survey time period

2023

Special properties

in the past year; 1,000 top apps and mobile games in the U.S. market

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Topics

Google Play StoreMobile app usageGoogleAndroidApp stores
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