Metadata update among leading iOS app in the U.S. 2023, by frequency

Published by Laura Ceci, Sep 4, 2024

According to a study conducted in 2023 among the most popular apps for the United States market, over half of iOS apps and mobile games hosted on the Apple App Store updated the screenshots on their description page twice or more often in the past year. In comparison, approximately three-quarters of the leading apps on the Apple App Stores did not update their icon, which is one of the most established branding attributes for publishers,

App Store Optimization (ASO) metadata updates for the most popular mobile apps in the Apple App Store in the United States in 2023, by frequency

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Release date

April 2024

Region

United States

Survey time period

2023

Special properties

in the past year; 1,000 top apps and mobile games in the U.S. market

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Overview

4

App downloads

6

App market

6

Apple App Store

7

Google Play

6

Amazon Appstore

5

ASO - App Store Optimization

7

Spotlight: China

7

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Topics

Apple App StoreAppleMobile app usageApp storesMobile app monetization
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