According to a survey conducted among consumers in India at the beginning of 2024, 35 percent of the surveyed individuals said that a better value for money would motivate them to switch from their favorite brand to similar products from another brand. In comparison, 17 percent of the respondents indicated that a brand's reputation as a trendsetter would encourage them to try its products.
The leading factors that influence brand switching in India in 2024
Part of a global consumer survey conducted across 31 countries.
Method of interview
Online survey
Supplementary notes
Original question: "Thinking of one of your favorite brands that you are loyal to, which of the following would entice you to try out a new brand that offers the same type of product(s)?"
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PwC India. (July 9, 2024). The leading factors that influence brand switching in India in 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1490197/india-factors-that-influence-brand-switching/
PwC India. "The leading factors that influence brand switching in India in 2024." Chart. July 9, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1490197/india-factors-that-influence-brand-switching/
PwC India. (2024). The leading factors that influence brand switching in India in 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1490197/india-factors-that-influence-brand-switching/
PwC India. "The Leading Factors That Influence Brand Switching in India in 2024." Statista, Statista Inc., 9 Jul 2024, https://www.statista.com/statistics/1490197/india-factors-that-influence-brand-switching/
PwC India, The leading factors that influence brand switching in India in 2024 Statista, https://www.statista.com/statistics/1490197/india-factors-that-influence-brand-switching/ (last visited December 30, 2024)
The leading factors that influence brand switching in India in 2024 [Graph], PwC India, July 9, 2024. [Online]. Available: https://www.statista.com/statistics/1490197/india-factors-that-influence-brand-switching/
