Most popular offline shopping channels India 2024, by stage

Published by A. Minhas, Sep 4, 2024

According to a survey conducted among consumers in India at the beginning of 2024, 62 percent of the surveyed individuals said that they visit stores in-person for the discovery stage of offline shopping. In comparison, 36 percent of the respondents stated that they speak with associates in stores for purchasing the products.

The most popular offline shopping channels in India in 2024, by shopping stage

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Release date

July 2024

Region

India

Survey time period

January to February 2024

Number of respondents

1,000 respondents

Age group

18-74 years

Special properties

among consumers

Method of interview

Online survey

Supplementary notes

Original question: "Thinking about when you shop for products, which of the following channels, if any, do you anticipate using in the discovery, research and purchase stages?"

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Statistics on " Shopping behavior in India "

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Overview

5

Purchase channels

5

Payment methods

5

Online shopping

5

Holiday shopping

4

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Topics

Shopping behavior in IndiaShopping behavior in JapanShopping behavior in ChinaShopping behavior in the Middle East and North AfricaShopping behavior in South Korea
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