According to a survey conducted among consumers in India at the beginning of 2024, 62 percent of the surveyed individuals said that they visit stores in-person for the discovery stage of offline shopping. In comparison, 36 percent of the respondents stated that they speak with associates in stores for purchasing the products.
The most popular offline shopping channels in India in 2024, by shopping stage
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The most popular offline shopping channels in India in 2024, by shopping stage
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Original question: "Thinking about when you shop for products, which of the following channels, if any, do you anticipate using in the discovery, research and purchase stages?"
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PwC India. (July 9, 2024). The most popular offline shopping channels in India in 2024, by shopping stage [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1490177/india-popular-offline-channels-for-shopping-by-stage/
PwC India. "The most popular offline shopping channels in India in 2024, by shopping stage." Chart. July 9, 2024. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1490177/india-popular-offline-channels-for-shopping-by-stage/
PwC India. (2024). The most popular offline shopping channels in India in 2024, by shopping stage. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1490177/india-popular-offline-channels-for-shopping-by-stage/
PwC India. "The Most Popular Offline Shopping Channels in India in 2024, by Shopping Stage." Statista, Statista Inc., 9 Jul 2024, https://www.statista.com/statistics/1490177/india-popular-offline-channels-for-shopping-by-stage/
PwC India, The most popular offline shopping channels in India in 2024, by shopping stage Statista, https://www.statista.com/statistics/1490177/india-popular-offline-channels-for-shopping-by-stage/ (last visited February 22, 2025)
The most popular offline shopping channels in India in 2024, by shopping stage [Graph], PwC India, July 9, 2024. [Online]. Available: https://www.statista.com/statistics/1490177/india-popular-offline-channels-for-shopping-by-stage/
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