Most popular online shopping channels India 2024, by stage

Published by
Tanushree Basuroy,
Sep 4, 2024

According to a survey conducted among consumers in India at the beginning of 2024, 65 percent of the surveyed individuals said that they use Google or another search engine for the research stage of online shopping. In comparison, 44 percent of the respondents stated that they use online marketplaces for purchasing the products.

The most popular online shopping channels in India in 2024, by shopping stage

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Release date

July 2024

Region

India

Survey time period

January to February 2024

Number of respondents

1,000 respondents

Age group

18-74 years

Special properties

among consumers

Method of interview

Online survey

Supplementary notes

Original question: "Thinking about when you shop for products, which of the following channels, if any, do you anticipate using in the discovery, research and purchase stages?"

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