Consumer concerns about social media shopping India 2024

Published by
Tanushree Basuroy,
Sep 4, 2024

According to a survey conducted among consumers in India at the beginning of 2024, 81 percent of the surveyed individuals said that they look for reviews to verify a company before purchasing on social media. In comparison, 55 percent of the respondents stated that they had had a bad experience while purchasing via social media.

Consumer concerns about shopping on social media in India in 2024

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Release date

July 2024

Region

India

Survey time period

January to February 2024

Number of respondents

1,000 respondents

Age group

18-74 years

Special properties

among consumers

Method of interview

Online survey

Supplementary notes

Original question: "To what extent do you agree or disagree with the following statements about social media?"

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