Brand interaction of consumers on social media India 2024

Published by
Tanushree Basuroy,
Sep 4, 2024

According to a survey conducted among consumers in India at the beginning of 2024, 77 percent of the surveyed individuals said that they have discovered new brands using social media. In comparison, more than half of the respondents indicated that they have purchased a service or product because of an influencer or celebrity.

Consumer-brand interaction experiences on social media in India in 2024

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Release date

July 2024

Region

India

Survey time period

January to February 2024

Number of respondents

1,000 respondents

Age group

18-74 years

Special properties

among consumers

Method of interview

Online survey

Supplementary notes

Original question: "To what extent do you agree or disagree with the following statements about social media?"

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