According to a survey conducted among consumers in India at the beginning of 2024, 83 percent of the surveyed individuals claimed that it was important they trust their devices to protect the privacy of their information. In comparison, 66 percent of the respondents indicated that they were willing to share their data for more personalized services.
Consumer attitudes towards personal data sharing in India in 2024
Original question: "Thinking about your personal data in relation to sharing it with organisations, to what extent do you agree or disagree with the following statements?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC India. (July 9, 2024). Consumer attitudes towards personal data sharing in India in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1490140/india-consumer-attitudes-on-personal-data-sharing/
PwC India. "Consumer attitudes towards personal data sharing in India in 2024." Chart. July 9, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1490140/india-consumer-attitudes-on-personal-data-sharing/
PwC India. (2024). Consumer attitudes towards personal data sharing in India in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1490140/india-consumer-attitudes-on-personal-data-sharing/
PwC India. "Consumer Attitudes towards Personal Data Sharing in India in 2024." Statista, Statista Inc., 9 Jul 2024, https://www.statista.com/statistics/1490140/india-consumer-attitudes-on-personal-data-sharing/
PwC India, Consumer attitudes towards personal data sharing in India in 2024 Statista, https://www.statista.com/statistics/1490140/india-consumer-attitudes-on-personal-data-sharing/ (last visited December 21, 2024)
Consumer attitudes towards personal data sharing in India in 2024 [Graph], PwC India, July 9, 2024. [Online]. Available: https://www.statista.com/statistics/1490140/india-consumer-attitudes-on-personal-data-sharing/
