Share of the Super Bowl streaming viewers in the U.S. 2023-2024

Published by
Julia Stoll,
Dec 6, 2024

Super Bowl streaming viewership in the United States continues to grow, with the share increasing by six percentage points between 2023 and 2024 to 34 percent. This trend reflects the ongoing shift in how Americans consume major sporting events, as digital platforms gain popularity alongside traditional television broadcasts.

Share of streaming viewers of the Super Bowl in the United States in 2023 and 2024

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Release date

February 2024

Region

United States

Survey time period

2023, 2024

Special properties

streaming viewers from all apps, including vMVPD and others

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Statistics on " Sports streaming in the United States "

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Overview

8

Platforms

8

Sports leagues and sporting events

8

Consumer behavior

8

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Topics

Super Bowl advertising in the U.S.
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