Leading language learning apps by aided brand awareness in the U.S. 2023

Published by Statista Research Department, Sep 19, 2024

In 2023, Rosetta Stone led the language learning app market in the United States, achieving an aided brand awareness of 45.98 percent among consumers. Babbel followed closely with 42.19 percent, and Duolingo had 26.86 percent. Quizlet and the Duolingo English Test reported 13.92 percent and 9.3 percent, respectively.

Aided brand awareness of selected language learning apps in the United States in 2023

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Release date

July 2024

Region

United States

Survey time period

2023

Number of respondents

40,000 respondents

Method of interview

Online survey

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Topics

Language learning appsMobile app usageMobile app monetizationE-learning and digital education
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