During a 2024 survey, roughly a third of responding consumers from Spain stated that good customer service and problem resolution was something they remembered about a brand when they had a good experience. Approximately a quarter cited agility and ease in the shopping process in the same context.
Factors important in creating positive consumer experience according to consumers in Spain as of February 2024
Characteristic
Share of respondents
Good customer service & problem resolution
34.4%
Agility & ease in the shopping process
23.7%
Unexpected surprise experience (such as gift or voucher)
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EAE Business School. (February 28, 2024). Factors important in creating positive consumer experience according to consumers in Spain as of February 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1490104/factors-positive-consumer-experience-spain/
EAE Business School. "Factors important in creating positive consumer experience according to consumers in Spain as of February 2024." Chart. February 28, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1490104/factors-positive-consumer-experience-spain/
EAE Business School. (2024). Factors important in creating positive consumer experience according to consumers in Spain as of February 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1490104/factors-positive-consumer-experience-spain/
EAE Business School. "Factors Important in Creating Positive Consumer Experience According to Consumers in Spain as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1490104/factors-positive-consumer-experience-spain/
EAE Business School, Factors important in creating positive consumer experience according to consumers in Spain as of February 2024 Statista, https://www.statista.com/statistics/1490104/factors-positive-consumer-experience-spain/ (last visited December 22, 2024)
Factors important in creating positive consumer experience according to consumers in Spain as of February 2024 [Graph], EAE Business School, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1490104/factors-positive-consumer-experience-spain/
