In 2023, Carhartt led the men’s streetwear market in the United States, reporting an aided brand awareness of 46.71 percent among consumers. Fubu followed with 34.6 percent awareness. Obey and Stussy reported 10.57 percent and 9.33 percent, respectively.
Aided brand awareness of selected men’s streetwear brands in the United States in 2023
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Latana. (July 2, 2024). Aided brand awareness of selected men’s streetwear brands in the United States in 2023 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1490089/mens-streetwear-brand-awareness-united-states/
Latana. "Aided brand awareness of selected men’s streetwear brands in the United States in 2023." Chart. July 2, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1490089/mens-streetwear-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected men’s streetwear brands in the United States in 2023. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1490089/mens-streetwear-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Men’s Streetwear Brands in The United States in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1490089/mens-streetwear-brand-awareness-united-states/
Latana, Aided brand awareness of selected men’s streetwear brands in the United States in 2023 Statista, https://www.statista.com/statistics/1490089/mens-streetwear-brand-awareness-united-states/ (last visited September 27, 2024)
Aided brand awareness of selected men’s streetwear brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1490089/mens-streetwear-brand-awareness-united-states/