In 2023, Geico led the life insurance market in the United States, achieving an aided brand awareness of 64.97 percent among consumers. Gerber Life Insurance followed with 56.11 percent awareness, while Prudential and New York Life reported 53.13 percent and 46.94 percent, respectively.
Aided brand awareness of selected life insurance brands in the United States in 2023
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Latana. (July 2, 2024). Aided brand awareness of selected life insurance brands in the United States in 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/
Latana. "Aided brand awareness of selected life insurance brands in the United States in 2023." Chart. July 2, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected life insurance brands in the United States in 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Life Insurance Brands in The United States in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/
Latana, Aided brand awareness of selected life insurance brands in the United States in 2023 Statista, https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/ (last visited November 18, 2024)
Aided brand awareness of selected life insurance brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/
