In 2023, Geico led the life insurance market in the United States, achieving an aided brand awareness of 64.97 percent among consumers. Gerber Life Insurance followed with 56.11 percent awareness, while Prudential and New York Life reported 53.13 percent and 46.94 percent, respectively.
Aided brand awareness of selected life insurance brands in the United States in 2023
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Latana. (July 2, 2024). Aided brand awareness of selected life insurance brands in the United States in 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/
Latana. "Aided brand awareness of selected life insurance brands in the United States in 2023." Chart. July 2, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected life insurance brands in the United States in 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Life Insurance Brands in The United States in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/
Latana, Aided brand awareness of selected life insurance brands in the United States in 2023 Statista, https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/ (last visited December 19, 2024)
Aided brand awareness of selected life insurance brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1489958/life-insurance-brand-awareness-united-states/
