Impact of creativity in B2B ads on decision makers worldwide 2024

Published by Statista Research Department, Oct 27, 2024

Nearly half of business decision makers surveyed on LinkedIn in 2024 stated that they were more likely to look into a products or services of a company that used creativity (e.g. humor or story telling) in their advertising. Four in 10 would suggest such products or services to others.

Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024

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Sources

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Release date

September 2024

Region

United States

Survey time period

as of May 2024

Number of respondents

2,032 respondents

Special properties

among business decision-makers on LinkedIn

Method of interview

Online survey

Supplementary notes

The source does not provide a survey date. The date provided is the release date. <br>Multiple answers were possible.

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