Nearly half of business decision makers surveyed on LinkedIn in 2024 stated that they were more likely to look into a products or services of a company that used creativity (e.g. humor or story telling) in their advertising. Four in 10 would suggest such products or services to others.
Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024
Characteristic
Share of respondents
I would be ore likely to look into their other products/services
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MarketingCharts. (September 25, 2024). Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1489954/impact-creativity-b2b-advertising/
MarketingCharts. "Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024." Chart. September 25, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1489954/impact-creativity-b2b-advertising/
MarketingCharts. (2024). Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1489954/impact-creativity-b2b-advertising/
MarketingCharts. "Impact of Creativity in Business-to-business (B2b) Advertising on Decision Makers Worldwide as of May 2024." Statista, Statista Inc., 25 Sep 2024, https://www.statista.com/statistics/1489954/impact-creativity-b2b-advertising/
MarketingCharts, Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024 Statista, https://www.statista.com/statistics/1489954/impact-creativity-b2b-advertising/ (last visited November 18, 2024)
Impact of creativity in business-to-business (B2B) advertising on decision makers worldwide as of May 2024 [Graph], MarketingCharts, September 25, 2024. [Online]. Available: https://www.statista.com/statistics/1489954/impact-creativity-b2b-advertising/
