In 2023, Nationwide led the pet insurance market in the United States, achieving an aided brand awareness of 45.75 percent among consumers. MetLife followed with 36.19 percent awareness. Petco Insurance and ASPCA Pet Health Insurance reported 17.43 percent and 16.49 percent, respectively.
Aided brand awareness of selected pet insurance brands in the United States in 2023
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Latana. (July 2, 2024). Aided brand awareness of selected pet insurance brands in the United States in 2023 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1489950/pet-insurance-brand-awareness-united-states/
Latana. "Aided brand awareness of selected pet insurance brands in the United States in 2023." Chart. July 2, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1489950/pet-insurance-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected pet insurance brands in the United States in 2023. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1489950/pet-insurance-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Pet Insurance Brands in The United States in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1489950/pet-insurance-brand-awareness-united-states/
Latana, Aided brand awareness of selected pet insurance brands in the United States in 2023 Statista, https://www.statista.com/statistics/1489950/pet-insurance-brand-awareness-united-states/ (last visited September 27, 2024)
Aided brand awareness of selected pet insurance brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1489950/pet-insurance-brand-awareness-united-states/