Leading lingerie brands by aided brand awareness in the U.S. in 2023

Published by Statista Research Department, Sep 20, 2024

In 2023, Victoria’s Secret led the lingerie market in the United States, achieving an aided brand awareness of around 63.67 percent among consumers. Adore Me followed with 20.39 percent, and Torrid and SKIMS reported 17.37 percent and 15.21 percent, respectively.

Aided brand awareness level of selected lingerie brands in the United States in 2023

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Release date

July 2024

Region

United States

Survey time period

2023

Number of respondents

40,000 respondents

Method of interview

Online survey

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