According to a survey conducted in March 2024 among Chinese consumers, 41 percent of respondents expected the improvement in the quality of China-chic products. Similarly, around 40 percent of respondents looked forward to more original product designs and better integration with the Guochao culture.
Expectations of China-chic brands or products among Chinese consumers as of March 2024
"China-chic", also known as "Guochao", refers to the consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods.Â
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winshang.com. (April 9, 2024). Expectations of China-chic brands or products among Chinese consumers as of March 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/
winshang.com. "Expectations of China-chic brands or products among Chinese consumers as of March 2024." Chart. April 9, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/
winshang.com. (2024). Expectations of China-chic brands or products among Chinese consumers as of March 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/
winshang.com. "Expectations of China-chic Brands or Products among Chinese Consumers as of March 2024." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/
winshang.com, Expectations of China-chic brands or products among Chinese consumers as of March 2024 Statista, https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/ (last visited November 21, 2024)
Expectations of China-chic brands or products among Chinese consumers as of March 2024 [Graph], winshang.com, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/
