According to a survey conducted in March 2024 among Chinese consumers, 41 percent of respondents expected the improvement in the quality of China-chic products. Similarly, around 40 percent of respondents looked forward to more original product designs and better integration with the Guochao culture.
Expectations of China-chic brands or products among Chinese consumers as of March 2024
"China-chic", also known as "Guochao", refers to the consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
winshang.com. (April 9, 2024). Expectations of China-chic brands or products among Chinese consumers as of March 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/
winshang.com. "Expectations of China-chic brands or products among Chinese consumers as of March 2024." Chart. April 9, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/
winshang.com. (2024). Expectations of China-chic brands or products among Chinese consumers as of March 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/
winshang.com. "Expectations of China-chic Brands or Products among Chinese Consumers as of March 2024." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/
winshang.com, Expectations of China-chic brands or products among Chinese consumers as of March 2024 Statista, https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/ (last visited December 30, 2024)
Expectations of China-chic brands or products among Chinese consumers as of March 2024 [Graph], winshang.com, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1489930/china-expectations-of-guochao-products/
