According to a survey of international visitors to New Zealand conducted in the first quarter of 2024, the country's landscapes and scenery was the leading factor drawing in international tourists, with around 40 percent of respondents indicating this. Visiting friends or relatives was the second-most prevalent aspect considered when deciding whether to visit New Zealand among international tourists. The Hobbit and Lord of the Rings movies were cited by around 12 percent of respondents as a key factor influencing their decision to travel to the country.
Leading factors in deciding to visit New Zealand among international tourists as of first quarter of 2024
response for all countries; survey response rates by market: Australia 33%, China 11%, Germany 36%, Japan 21%, UK 36%, United States 29%, Korea 7%, Canada 32%, Other 26%.
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MBIE (New Zealand). (June 3, 2024). Leading factors in deciding to visit New Zealand among international tourists as of first quarter of 2024 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1489833/new-zealand-leading-reasons-for-visiting-among-international-tourists/
MBIE (New Zealand). "Leading factors in deciding to visit New Zealand among international tourists as of first quarter of 2024." Chart. June 3, 2024. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1489833/new-zealand-leading-reasons-for-visiting-among-international-tourists/
MBIE (New Zealand). (2024). Leading factors in deciding to visit New Zealand among international tourists as of first quarter of 2024. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1489833/new-zealand-leading-reasons-for-visiting-among-international-tourists/
MBIE (New Zealand). "Leading Factors in Deciding to Visit New Zealand among International Tourists as of First Quarter of 2024." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/statistics/1489833/new-zealand-leading-reasons-for-visiting-among-international-tourists/
MBIE (New Zealand), Leading factors in deciding to visit New Zealand among international tourists as of first quarter of 2024 Statista, https://www.statista.com/statistics/1489833/new-zealand-leading-reasons-for-visiting-among-international-tourists/ (last visited January 05, 2025)
Leading factors in deciding to visit New Zealand among international tourists as of first quarter of 2024 [Graph], MBIE (New Zealand), June 3, 2024. [Online]. Available: https://www.statista.com/statistics/1489833/new-zealand-leading-reasons-for-visiting-among-international-tourists/
