In 2023, Capital One led the personal finance apps market in the United States, achieving an aided brand awareness of 59.73 percent among consumers. TurboTax followed with 53.17 percent awareness and Credit Karma reported 48.42 percent.
Aided brand awareness level of selected personal finance apps in the United States in 2023
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Latana. (July 2, 2024). Aided brand awareness level of selected personal finance apps in the United States in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1489801/personal-finance-apps-awareness-united-states/
Latana. "Aided brand awareness level of selected personal finance apps in the United States in 2023." Chart. July 2, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1489801/personal-finance-apps-awareness-united-states/
Latana. (2024). Aided brand awareness level of selected personal finance apps in the United States in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1489801/personal-finance-apps-awareness-united-states/
Latana. "Aided Brand Awareness Level of Selected Personal Finance Apps in The United States in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1489801/personal-finance-apps-awareness-united-states/
Latana, Aided brand awareness level of selected personal finance apps in the United States in 2023 Statista, https://www.statista.com/statistics/1489801/personal-finance-apps-awareness-united-states/ (last visited November 22, 2024)
Aided brand awareness level of selected personal finance apps in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1489801/personal-finance-apps-awareness-united-states/
