In 2023, Expedia led the vacation rentals market in the United States, achieving an aided brand awareness of 54.93 percent among consumers. AirBnB followed with 48.81 percent awareness. Booking.com and Kayak reported 44.73 percent and 42.78 percent, respectively.
Aided brand awareness level of selected vacation rentals brands in the United States in 2023
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Latana. (July 2, 2024). Aided brand awareness level of selected vacation rentals brands in the United States in 2023 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1489800/vacation-rentals-awareness-united-states/
Latana. "Aided brand awareness level of selected vacation rentals brands in the United States in 2023." Chart. July 2, 2024. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1489800/vacation-rentals-awareness-united-states/
Latana. (2024). Aided brand awareness level of selected vacation rentals brands in the United States in 2023. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1489800/vacation-rentals-awareness-united-states/
Latana. "Aided Brand Awareness Level of Selected Vacation Rentals Brands in The United States in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1489800/vacation-rentals-awareness-united-states/
Latana, Aided brand awareness level of selected vacation rentals brands in the United States in 2023 Statista, https://www.statista.com/statistics/1489800/vacation-rentals-awareness-united-states/ (last visited November 20, 2024)
Aided brand awareness level of selected vacation rentals brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1489800/vacation-rentals-awareness-united-states/
