Leading vacation rentals brands by brand awareness in the U.S. 2023

Published by Statista Research Department, Sep 20, 2024

In 2023, Expedia led the vacation rentals market in the United States, achieving an aided brand awareness of 54.93 percent among consumers. AirBnB followed with 48.81 percent awareness. Booking.com and Kayak reported 44.73 percent and 42.78 percent, respectively. 

Aided brand awareness level of selected vacation rentals brands in the United States in 2023

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Release date

July 2024

Region

United States

Survey time period

2023

Number of respondents

40,000 respondents

Method of interview

Online survey

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Topics

Instantly Brand MonitorBrands on social mediaBrand valueU.S. Retail Brands
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