In 2023, Trivago led the vacation rentals market in Germany, achieving an aided brand awareness of 63 percent among consumers. Booking.com followed with 58.2 percent awareness, and AirBnB reported 37.18 percent.
Aided brand awareness level of selected vacation rentals brands in Germany in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Latana. (July 2, 2024). Aided brand awareness level of selected vacation rentals brands in Germany in 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/
Latana. "Aided brand awareness level of selected vacation rentals brands in Germany in 2023." Chart. July 2, 2024. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/
Latana. (2024). Aided brand awareness level of selected vacation rentals brands in Germany in 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/
Latana. "Aided Brand Awareness Level of Selected Vacation Rentals Brands in Germany in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/
Latana, Aided brand awareness level of selected vacation rentals brands in Germany in 2023 Statista, https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/ (last visited November 24, 2024)
Aided brand awareness level of selected vacation rentals brands in Germany in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/
