In 2023, Trivago led the vacation rentals market in Germany, achieving an aided brand awareness of 63 percent among consumers. Booking.com followed with 58.2 percent awareness, and AirBnB reported 37.18 percent.
Aided brand awareness level of selected vacation rentals brands in Germany in 2023
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Latana. (July 2, 2024). Aided brand awareness level of selected vacation rentals brands in Germany in 2023 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/
Latana. "Aided brand awareness level of selected vacation rentals brands in Germany in 2023." Chart. July 2, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/
Latana. (2024). Aided brand awareness level of selected vacation rentals brands in Germany in 2023. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/
Latana. "Aided Brand Awareness Level of Selected Vacation Rentals Brands in Germany in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/
Latana, Aided brand awareness level of selected vacation rentals brands in Germany in 2023 Statista, https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/ (last visited December 24, 2024)
Aided brand awareness level of selected vacation rentals brands in Germany in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1489799/vacation-rentals-awareness-germany/
