During the 2024 back-to-school shopping season in Canada, stationery was the most popular spending category. Over 60 percent of surveyed Canadian shoppers had purchased notebooks, pens, markers, project supplies, or other items of stationery as gifts or purchases specifically associated with back-to-school.
Share of consumers who spent money on back-to-school products in Canada in 2024, by product category
Characteristic
Share of respondents
Stationery (notebooks, pens, etc.)
63.6%
Clothing (pants, tops, shoes, etc.)
56.4%
Books and music
25.4%
Personal and home electronics (smartphones, tablets, TVs, etc.)
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Retail Council of Canada. (August 13, 2024). Share of consumers who spent money on back-to-school products in Canada in 2024, by product category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1489797/canada-top-spending-categories-for-back-to-school/
Retail Council of Canada. "Share of consumers who spent money on back-to-school products in Canada in 2024, by product category." Chart. August 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1489797/canada-top-spending-categories-for-back-to-school/
Retail Council of Canada. (2024). Share of consumers who spent money on back-to-school products in Canada in 2024, by product category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1489797/canada-top-spending-categories-for-back-to-school/
Retail Council of Canada. "Share of Consumers Who Spent Money on Back-to-school Products in Canada in 2024, by Product Category." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1489797/canada-top-spending-categories-for-back-to-school/
Retail Council of Canada, Share of consumers who spent money on back-to-school products in Canada in 2024, by product category Statista, https://www.statista.com/statistics/1489797/canada-top-spending-categories-for-back-to-school/ (last visited December 22, 2024)
Share of consumers who spent money on back-to-school products in Canada in 2024, by product category [Graph], Retail Council of Canada, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1489797/canada-top-spending-categories-for-back-to-school/
