In a survey conducted among Asia-Pacific consumers in the first half of 2024, 54 percent of the respondents agreed that they had negative experiences purchasing something via social media. In contrast, 18 percent of the respondents did not have negative social commerce experiences.
Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024
Characteristic
Share of respondents
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among respondents across 11 APAC countries and territories
Method of interview
Face-to-face interview, online survey
Supplementary notes
Original question: To what extent do you agree or disagree with the following statements about social media? Statement: I have had bad experiences purchasing something via social media.
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PwC Indonesia. (June 23, 2024). Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia. "Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024." Chart. June 23, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia. (2024). Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia. "Share of Negative Experiences When Purchasing on Social Media among Consumers in The Asia-pacific Region as of June 2024." Statista, Statista Inc., 23 Jun 2024, https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia, Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024 Statista, https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/ (last visited September 01, 2024)
Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024 [Graph], PwC Indonesia, June 23, 2024. [Online]. Available: https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/