In a survey conducted among Asia-Pacific consumers in the first half of 2024, 54 percent of the respondents agreed that they had negative experiences purchasing something via social media. In contrast, 18 percent of the respondents did not have negative social commerce experiences.
Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024
among respondents across 11 APAC countries and territories
Method of interview
Face-to-face interview, online survey
Supplementary notes
Original question: To what extent do you agree or disagree with the following statements about social media? Statement: I have had bad experiences purchasing something via social media.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC Indonesia. (June 23, 2024). Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia. "Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024." Chart. June 23, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia. (2024). Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia. "Share of Negative Experiences When Purchasing on Social Media among Consumers in The Asia-pacific Region as of June 2024." Statista, Statista Inc., 23 Jun 2024, https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
PwC Indonesia, Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024 Statista, https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/ (last visited December 03, 2024)
Share of negative experiences when purchasing on social media among consumers in the Asia-Pacific region as of June 2024 [Graph], PwC Indonesia, June 23, 2024. [Online]. Available: https://www.statista.com/statistics/1489758/apac-share-of-bad-experiences-purchasing-on-social-media/
