Over 80 percent of Japanese shoppers would visit e-commerce websites without having the intention to make a purchase, according to a survey conducted between February and March in 2024. Looking up products' information was the leading reason for which an online store was visited without the intention to place an order, named by 56.3 percent of respondents.
Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024
Original question: "If you have ever looked at online marketplaces like Amazon and Rakuten Ichiba or official brand stores (company's online store) for purposes apart from making a purchase, please choose the corresponding reasons."
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PR Times. (July 17, 2024). Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/
PR Times. "Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024." Chart. July 17, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/
PR Times. (2024). Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/
PR Times. "Leading Reasons to Visit E-commerce Websites without The Intention of Making a Purchase in Japan as of March 2024." Statista, Statista Inc., 17 Jul 2024, https://www.statista.com/statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/
PR Times, Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024 Statista, https://www.statista.com/statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/ (last visited December 21, 2024)
Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024 [Graph], PR Times, July 17, 2024. [Online]. Available: https://www.statista.com/statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/
