In the second quarter of 2024, total combined Apple App Store and Google Play spending amounted to an estimated 36.2 billion U.S. dollars. In the most recent examined period, global spending across the two major platforms is estimated to have experienced an increase of 12 percent compared to the 32.4 billion U.S. dollars registered in app consumer spending in the corresponding quarter in 2023.
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Everything on "Mobile app usage" in one document: edited and divided into chapters, including detailed references.
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Overview
Market metrics
App usage and engagement
Social media apps
Mobile messaging and communication
OTT and social video
Mobile gaming
Spotlight: AI apps
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