UK: reactions to seeing AI generated content on social media 2024

Published by
Stacy Jo Dixon,
Sep 2, 2024

A 2024 survey conducted in the United Kingdom found that 27 percent of respondents who came across content labelled as AI generated on social media would block or unfollow the account that posted the content. Additionally, six percent of respondents stated that they would report the post, and five percent said they would engage with the post.

Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024

CharacteristicShare of respondents
I would block/unfollow the account 27%
I would report the post 6%
I would report the account 5%
I would engage with the post (i.e. comment, like etc.) 5%
I would share the post with others 2%
I would request more of this type of content 2%
Other 4%
Not applicable - I would not do anything 42%
Don't know 16%
Showing entries 1 to 9 (9 entries in total)
Created with Highcharts 7.2.2Share of respondents27%27%6%6%5%5%5%5%2%2%2%2%4%4%42%42%16%16%I would block/unfollow the accountI would report the postI would report the accountI would engage with the post (i.e. comment, like etc.)I would share the post with othersI would request more of this type of contentOtherNot applicable - I would not do anythingDon't know
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%

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Release date

May 2024

Region

United Kingdom

Survey time period

May 1 to 2, 2024

Number of respondents

2,128 respondents

Age group

16 years and older

Special properties

nationally representative sample

Method of interview

Online survey

Supplementary notes

Original question: "Please imagine that you saw a social media post labelled as being AI-generated. Which, if any, of the following actions would you take? Please select all that apply."

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