According to a global survey conducted in May 2024, 62 percent of marketers, and those in PR, sales, and customer services roles, stated that the required labels for AI-generated content would have a positive effect on their overall social media performance. Moreover, 30 percent of respondents reported constantly labeling AI-generated content on social media.
Global marketers opinions on labeling AI generated content on social media as of May 2024
Characteristic
Share of respondents
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respondents in marketing, PR, sales, customer service roles
Supplementary notes
Original questions: "If social media platforms began requiring the labeling of all AI-generated content,what type of impact would it have on your social media campaigns?"
"When publishing AI-generated content on your company's social media channels, do you indicate that the content was made by or with the help of AI?"
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Capterra. (July 30, 2024). Global marketers opinions on labeling AI generated content on social media as of May 2024 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1489699/global-marketers-ai-generated-labels-social-media/
Capterra. "Global marketers opinions on labeling AI generated content on social media as of May 2024." Chart. July 30, 2024. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1489699/global-marketers-ai-generated-labels-social-media/
Capterra. (2024). Global marketers opinions on labeling AI generated content on social media as of May 2024. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1489699/global-marketers-ai-generated-labels-social-media/
Capterra. "Global Marketers Opinions on Labeling Ai Generated Content on Social Media as of May 2024." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1489699/global-marketers-ai-generated-labels-social-media/
Capterra, Global marketers opinions on labeling AI generated content on social media as of May 2024 Statista, https://www.statista.com/statistics/1489699/global-marketers-ai-generated-labels-social-media/ (last visited September 08, 2024)
Global marketers opinions on labeling AI generated content on social media as of May 2024 [Graph], Capterra, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1489699/global-marketers-ai-generated-labels-social-media/
