According to a survey conducted among Asia-Pacific consumers in the first half of 2024, personalized social media advertising was the most influential digital ad type, with 80 percent of the respondents choosing this option. Around 66 percent of the respondents stated that personalized ads on retailer's websites were likely to influence their purchase decisions.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Everything on "Digital advertising in the Asia-Pacific region" in one document: edited and divided into chapters, including detailed references.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield
Vice President, Hearst Magazines
Overview
Market segments
Ad spend and ad spend waste
Ad reach
Consumer preferences
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
