According to a survey conducted among Asia-Pacific consumers in the first half of 2024, personalized social media advertising was the most influential digital ad type, with 80 percent of the respondents choosing this option. Around 66 percent of the respondents stated that personalized ads on retailer's websites were likely to influence their purchase decisions.
Most influential personalized digital advertising types among consumers in the Asia-Pacific region as of June 2024
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PwC Indonesia. (June 23, 2024). Most influential personalized digital advertising types among consumers in the Asia-Pacific region as of June 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1489688/apac-most-influential-personalized-digital-ad-types/
PwC Indonesia. "Most influential personalized digital advertising types among consumers in the Asia-Pacific region as of June 2024." Chart. June 23, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1489688/apac-most-influential-personalized-digital-ad-types/
PwC Indonesia. (2024). Most influential personalized digital advertising types among consumers in the Asia-Pacific region as of June 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1489688/apac-most-influential-personalized-digital-ad-types/
PwC Indonesia. "Most Influential Personalized Digital Advertising Types among Consumers in The Asia-pacific Region as of June 2024." Statista, Statista Inc., 23 Jun 2024, https://www.statista.com/statistics/1489688/apac-most-influential-personalized-digital-ad-types/
PwC Indonesia, Most influential personalized digital advertising types among consumers in the Asia-Pacific region as of June 2024 Statista, https://www.statista.com/statistics/1489688/apac-most-influential-personalized-digital-ad-types/ (last visited November 21, 2024)
Most influential personalized digital advertising types among consumers in the Asia-Pacific region as of June 2024 [Graph], PwC Indonesia, June 23, 2024. [Online]. Available: https://www.statista.com/statistics/1489688/apac-most-influential-personalized-digital-ad-types/
