According to a global survey conducted in May 2024, 38 percent of respondents who worked in marketing, PR, sales, or customer service roles reported that increased efficiency was the leading benefit of using generative AI for social media marketing. Overall, 34 percent reported that easier idea generation was a leading benefit. Respondents also stated that increased content production, enhanced creativity, and reduced costs were some of the top resons for using generative AI for social media marketing.
Leading benefits of using generative AI for social media marketing worldwide as of May 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Leading benefits of using generative AI for social media marketing worldwide as of May 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Capterra. (July 14, 2024). Leading benefits of using generative AI for social media marketing worldwide as of May 2024 [Graph]. In Statista. Retrieved April 13, 2025, from https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/
Capterra. "Leading benefits of using generative AI for social media marketing worldwide as of May 2024." Chart. July 14, 2024. Statista. Accessed April 13, 2025. https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/
Capterra. (2024). Leading benefits of using generative AI for social media marketing worldwide as of May 2024. Statista. Statista Inc.. Accessed: April 13, 2025. https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/
Capterra. "Leading Benefits of Using Generative Ai for Social Media Marketing Worldwide as of May 2024." Statista, Statista Inc., 14 Jul 2024, https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/
Capterra, Leading benefits of using generative AI for social media marketing worldwide as of May 2024 Statista, https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/ (last visited April 13, 2025)
Leading benefits of using generative AI for social media marketing worldwide as of May 2024 [Graph], Capterra, July 14, 2024. [Online]. Available: https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
