According to a global survey conducted in May 2024, 38 percent of respondents who worked in marketing, PR, sales, or customer service roles reported that increased efficiency was the leading benefit of using generative AI for social media marketing. Overall, 34 percent reported that easier idea generation was a leading benefit. Respondents also stated that increased content production, enhanced creativity, and reduced costs were some of the top resons for using generative AI for social media marketing.
Leading benefits of using generative AI for social media marketing worldwide as of May 2024
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Capterra. (July 14, 2024). Leading benefits of using generative AI for social media marketing worldwide as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/
Capterra. "Leading benefits of using generative AI for social media marketing worldwide as of May 2024." Chart. July 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/
Capterra. (2024). Leading benefits of using generative AI for social media marketing worldwide as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/
Capterra. "Leading Benefits of Using Generative Ai for Social Media Marketing Worldwide as of May 2024." Statista, Statista Inc., 14 Jul 2024, https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/
Capterra, Leading benefits of using generative AI for social media marketing worldwide as of May 2024 Statista, https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/ (last visited December 22, 2024)
Leading benefits of using generative AI for social media marketing worldwide as of May 2024 [Graph], Capterra, July 14, 2024. [Online]. Available: https://www.statista.com/statistics/1489683/leading-benefits-generative-ai-social-media-marketing/
