In 2023, Sephora led the United States online skincare and beauty retail market with around 51.61 percent aided brand awareness, followed closely by Ulta Beauty at 48.53 percent. Ipsy ranked third with 16.1 percent. Other brands like Genie, 4th Ave Market, and LoveMySkin ranged from four percent to five percent.
Aided brand awareness level of selected online skincare and beauty retailer brands in the United States in 2023
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Latana. (July 2, 2024). Aided brand awareness level of selected online skincare and beauty retailer brands in the United States in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1489566/online-skincare-beauty-retailer-brand-awareness-united-states/
Latana. "Aided brand awareness level of selected online skincare and beauty retailer brands in the United States in 2023." Chart. July 2, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1489566/online-skincare-beauty-retailer-brand-awareness-united-states/
Latana. (2024). Aided brand awareness level of selected online skincare and beauty retailer brands in the United States in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1489566/online-skincare-beauty-retailer-brand-awareness-united-states/
Latana. "Aided Brand Awareness Level of Selected Online Skincare and Beauty Retailer Brands in The United States in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1489566/online-skincare-beauty-retailer-brand-awareness-united-states/
Latana, Aided brand awareness level of selected online skincare and beauty retailer brands in the United States in 2023 Statista, https://www.statista.com/statistics/1489566/online-skincare-beauty-retailer-brand-awareness-united-states/ (last visited December 18, 2024)
Aided brand awareness level of selected online skincare and beauty retailer brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1489566/online-skincare-beauty-retailer-brand-awareness-united-states/
