Leading online retailers and marketplaces among online shoppers New Zealand 2024

Published by Statista Research Department, Aug 28, 2024

In a survey conducted in the 12 months leading up to July 2024, it was found that the most popular online retailers among New Zealand online shoppers were the Australian retail pharmacy chain Chemist Warehouse and the Chinese e-commerce giant Temu. Approximately 43 percent of respondents reported making purchases from each of these websites in the past year. Following closely behind were Kmart and The Warehouse, at 39 percent of surveyed online consumers, respectively.

Online retailers and marketplaces purchased from by online shoppers in New Zealand in the 12 months to July 2024

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Release date

August 2024

Region

New Zealand

Survey time period

12 months to July 2024

Number of respondents

1,000 respondents

Age group

18-70 years

Special properties

nationally representative sample of New Zealanders who have shopped online at least once in the last 12 months

Supplementary notes

Survey question: In the past 12 months, from which of the following retailers and marketplaces have you purchased online?

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