Most Gen Z people in 2023 in Romania considered that a fair quality-price ratio is the most important characteristic when shopping. Meanwhile, 22 percent preferred a sustainable and/or environmentally responsible brand.
Sustainable shopping for Generation Z in Romania in 2023
Characteristic
Share of respondents
To offer a fair quality-price ratio
75%
To be accesible
54%
To offer health benefits and wellbeing
31%
To be sustainable and/or environmentally responsible
Respondents answered the following question: "Which of these following brand characteristics are important for you and influence your decision when buying a product or service?".
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MKOR Consulting. (March 1, 2024). Sustainable shopping for Generation Z in Romania in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1489497/romania-sustainable-shopping-for-gen-z/
MKOR Consulting. "Sustainable shopping for Generation Z in Romania in 2023." Chart. March 1, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1489497/romania-sustainable-shopping-for-gen-z/
MKOR Consulting. (2024). Sustainable shopping for Generation Z in Romania in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1489497/romania-sustainable-shopping-for-gen-z/
MKOR Consulting. "Sustainable Shopping for Generation Z in Romania in 2023." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/1489497/romania-sustainable-shopping-for-gen-z/
MKOR Consulting, Sustainable shopping for Generation Z in Romania in 2023 Statista, https://www.statista.com/statistics/1489497/romania-sustainable-shopping-for-gen-z/ (last visited October 31, 2024)
Sustainable shopping for Generation Z in Romania in 2023 [Graph], MKOR Consulting, March 1, 2024. [Online]. Available: https://www.statista.com/statistics/1489497/romania-sustainable-shopping-for-gen-z/
