A 2024 survey found that over one third of U.S. consumers were less likely to cancel and then resubscribe to a bundle of video services compared to individual subscriptions. In contrast, nearly one in five respondents were more likely to cancel a bundled service than an individual one. However, the majority of consumers saw no difference in both cases.
Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024
Characteristic
Share of respondents
More likely to cancel a bundle than individual services
19%
No difference
44%
Less likely to cancel a bundle than individual services
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Hub Entertainment Research. (July 15, 2024). Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/
Hub Entertainment Research. "Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024 ." Chart. July 15, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/
Hub Entertainment Research. (2024). Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024 . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/
Hub Entertainment Research. "Likelihood of Consumers to Cancel and Resubscribe to a Bundle of Multiple Video Services Compared to An Individual Service in The United States as of June 2024 ." Statista, Statista Inc., 15 Jul 2024, https://www.statista.com/statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/
Hub Entertainment Research, Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024 Statista, https://www.statista.com/statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/ (last visited January 08, 2025)
Likelihood of consumers to cancel and resubscribe to a bundle of multiple video services compared to an individual service in the United States as of June 2024 [Graph], Hub Entertainment Research, July 15, 2024. [Online]. Available: https://www.statista.com/statistics/1489483/consumer-likelihood-cancel-resubscribe-bundle-individual-service-us/
