Average yearly spend on beauty treatments in Italy 2023

Published by
D. Petruzzi,
Aug 28, 2024

In 2023, the average yearly expenditure on beauty treatments in Italy added up to around 320 euros. Some of the most expensive cosmetics treatments that year were hair transplants and hair extensions, with survey participants stating that they spent, respectively, around 931 euros and 600 euros on such treatments that year.

Average yearly spend on beauty treatments in Italy in 2023, by type

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Sources

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Release date

March 2024

Region

Italy

Survey time period

February 2024

Age group

18 years and older

Special properties

consumers who have undergone at least one beauty treatment in 2023

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source did not provide the exact number of respondents. 

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