According to a survey conducted in 2024, about a quarter of Gen Z consumers in the Netherlands avoided buying fast fashion in order to pressure companies into taking action against climate change. Another quarter of Gen Z shoppers planned to start avoiding fast fashion for this reason.
Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024
Characteristic
Gen Z - already do/have done
Gen Z - plan to do
Millennials - already do/have done
Millennials - plan to do
Avoiding buying fast fashion
26%
27%
30%
25%
Reducing air travel
26%
21%
29%
21%
Conducting research on a company’s environmental impact / policies before buying products or services from them
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Deloitte. (May 15, 2024). Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte. "Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024." Chart. May 15, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte. (2024). Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte. "Consumer Behavior Gen Z and Millennial Shoppers in The Netherlands Exhibit to Pressure Companies to Take Action against Climate Change in 2024." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte, Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024 Statista, https://www.statista.com/statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/ (last visited December 21, 2024)
Consumer behavior Gen Z and millennial shoppers in the Netherlands exhibit to pressure companies to take action against climate change in 2024 [Graph], Deloitte, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1489426/dutch-shoppers-pressuring-companies-to-take-action-on-climate-change/
