According to a global survey conducted in 2023, 33 percent of Baby boomers reported to be less likely to engage with content on social media if they knew it was created or written by an artificial intelligence application. Overall, around 20 percent of Generation Z respondents felt the same. Additionally, Generation Z were the least likely to report that it was difficult to tell what information was real or fake on social media.
Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation
Characteristic
Generation Z
Millennials
Generation X
Baby boomers
If I know something is created by an AI application, I am less likely to engage with it
20%
22%
28%
33%
If I know something is written by an AI application, I am less likely to trust it
21%
22%
27%
33%
It's hard to tell what images are real or fake/created using AI
17%
19%
22%
21%
It's hard to tell what information is real or fake
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Hootsuite. (May 27, 2024). Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1489387/global-online-users-engagement-ai-social-media-generation/
Hootsuite. "Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation." Chart. May 27, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1489387/global-online-users-engagement-ai-social-media-generation/
Hootsuite. (2024). Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1489387/global-online-users-engagement-ai-social-media-generation/
Hootsuite. "Share of Online Users Who Engage with Social Media Content Generated by Artificial Intelligence Worldwide as of August 2023, by Generation." Statista, Statista Inc., 27 May 2024, https://www.statista.com/statistics/1489387/global-online-users-engagement-ai-social-media-generation/
Hootsuite, Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation Statista, https://www.statista.com/statistics/1489387/global-online-users-engagement-ai-social-media-generation/ (last visited December 22, 2024)
Share of online users who engage with social media content generated by artificial intelligence worldwide as of August 2023, by generation [Graph], Hootsuite, May 27, 2024. [Online]. Available: https://www.statista.com/statistics/1489387/global-online-users-engagement-ai-social-media-generation/
