Beauty & personal care e-commerce revenue in the U.S. 2017-2029, by segment

Published by Statista Research Department, Dec 9, 2024
The revenue is forecast to experience significant growth in all segments in 2029. This reflects the overall trend throughout the entire forecast period from 2017 to 2029. It is estimated that the revenue is continuously rising in all segments. In this regard, the Personal Care segment achieves the highest value of 46.3 billion U.S. dollars in 2029.

The Statista Market Insights cover a broad range of additional markets.

Revenue in the beauty and personal care market in the United States from 2017 to 2029, by segment (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.

Structure:

The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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Statistics on " Beauty and personal care e-commerce in the United States "

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